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本研究目的在于了解媒介融合时代,美国《纽约时报》与英国《卫报》两家传统纸媒如何应对挑战,转型发展,以及如何表现各自的媒介融合理念、策略与商业模式。本研究通过文献分析法及历史回顾分析两家传统报纸在2009年以来发生的变化和应对的方式,总结两家纸媒都以生产好新闻作为媒体融合时代发展的核心主题,分析媒介融合不仅有机会带来更好的新闻品质,而新闻报道尊重事实、注重内容的专业价值仍然是应对改变的不变真理。
The purpose of this study is to understand how the two traditional paper media, the New York Times and the Guardian, deal with the challenges, transformation and development, and how to represent their respective media convergence concepts, strategies and business models in the era of media convergence. This paper analyzes the changes and countermeasures of the two traditional newspapers since 2009 through literature analysis and historical review, and concludes that both media and paper media take production of good news as the core theme of the development of media convergence. Analyzing media convergence not only has the opportunity Bringing better news quality, while news coverage respects the truth and focus on the professional value of the content is still a constant truth to change.