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随着中国经济进入新常态,持续二十余年高速发展的医疗器械行业也转入融合分化转型调整阶段。我国医疗器械产业经过高速发展,各种类别及规格型号的产品满足了国内外市场的需求,部分产品跻身世界前列,如医用敷料类、医用防护类及部分中高端设备成为国际市场的认可产品。近年来,中国医疗器械产品的利润空间逐渐收窄,同期在华的跨国企业也面临相同的挑战。随着规范市场、合规操作的体系不断健全,促使中外企业必须重新调整营销模式、重新调整全球战
With the Chinese economy entering a new normal, the medical device industry, which has enjoyed rapid development for more than 20 years, has also entered the stage of adjustment, integration and transformation. The rapid development of China’s medical device industry, various types and specifications of products to meet the needs of domestic and foreign markets, some of the products among the highest in the world, such as medical dressings, medical protection and some of the high-end equipment in the international market to become recognized products. In recent years, the profit margin of medical device products in China has gradually narrowed. Multinationals in China also face the same challenges in the same period. With the standardization of the market, the system of compliance operation has been continuously improved, prompting Chinese and foreign enterprises to readjust the marketing mode and readjust the global war