电视节目的品牌化时代已经到来。过去的以频道为主,封闭、落后、自我的频道经营方式将不再适合目前的潮流,电视节目的品牌化经营将影响整个电视传媒业、电视广告代理业以及相关产业中的每一个人的职业命运。研究这一趋势,并主动适应它的发展要求,将带领我们进入一个更加确定的光明未来。 The era of branded television has arrived. The past channel-based, closed, backward, self-channel management will no longer be suitable for the current trend, the brand management of television programs will affect the entire television media industry, television advertising agency and related industries in each person’s Professional destiny. Studying this trend and taking the initiative to adapt to its development requirements will lead us into a more certain and bright future.