“国酒茅台”商标申请例是否应予以注册的核心争议点在于该标志是否符合“具有欺骗性”和“具有其他不良影响”的因合法性不予注册事由,在之前的我国司法实践中往往以此两种理由拒绝注册。但比较美国对于欺骗性的认定标准及步骤可知,美国对于欺骗性的认定需依次经过三个步骤,且以显著性判断为先导,对于“国”字头商标也主要采用仅具描述性的因显著性不予注册理由,这有利于保护申请人既存利益、激发商誉积累积极性。本文由一般到特殊,在探讨中美欺骗性标志认定标准与步骤基础上,研究两国“国”字头商标的审查规则以及具体到“国酒茅台”申请例的获注册可能性,探究异同,有益借鉴。 “National Maotai ” Trademark application cases should be registered core dispute whether the sign is in line with “deceptive ” and “has other adverse effects ” for non-registration of the reasons for legality, before The judicial practice in our country often refuses to register for these two reasons. However, comparing the U.S. standards and procedures for deceptive identification, we can see that the United States needs to go through three steps in turn for the fraudulent identification and takes the lead of significant judgment. Only the predominantly descriptive Of the reasons for not being significant because of registration, which is conducive to the protection of the existing interests of the applicant to stimulate the accumulation of goodwill enthusiasm. This article from the general to the special, on the basis of exploring the standards and procedures for the identification of deceptive signs between China and the United States, examines the examination rules of the prefix trademarks of the two countries and the registrations that may be specific to the “national liquor Maotai” application Sex, explore similarities and differences, useful reference.