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运用spss和eviews统计软件,通过建立计量经济模型对海南省2003～2010年的保险业、旅游业相关经济数据进行回归分析,结果显示,海南省旅游保险发展与旅游收入增长之间存在显著的正相关关系。基于此,提出综合运用政府和市场两方面力量,启动旅游业与保险业双方的合力,建立“旅保合作”的工作机制,建立评价指标体系,对旅游相关企业和保险公司进行评估,构建旅游保险客户数据库等促进旅游保险与旅游业互动发展的策略。
Using spss and eviews statistical software, we establish a econometric model to conduct regression analysis on the related economic data of insurance industry and tourism in Hainan Province from 2003 to 2010. The results show that there is a significant positive correlation between the growth of tourism insurance in Hainan Province and the growth of tourism revenue relationship. Based on this, the author puts forward that combining the strength of both the government and the market, starting the cooperation of both tourism and insurance industry, setting up the working mechanism of “cooperation between travel insurance and insurance”, establishing the evaluation index system, evaluating tourism-related enterprises and insurance companies, Constructing a Tour Insurance Customer Database to Promote the Interactive Development of Travel Insurance and Tourism.