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自2006年至今,微博得到强势发展,成为重要网络群体事件的策源地和爆料平台。作为网络时代民间舆论场的代表,微博舆论凭借其特有的传播方式,反映“草根们”对公共事件的意见,使社会舆论对事件的处理产生影响。然而,公共事件在微博的传播,相继而来的是网民的“狂欢”和网络暴力的产生,同时对于事件的处理和社会风气都产生了负面影响。本文研究选取2016年8月14日“王宝强离婚事件”为个案,研究事件发生后新浪微博中关于该事件7天以内的重要微博和评论,通过科学的总结该事件的微博传播特点,从而探析微博舆论走向,把握微博舆论特点。
Since 2006, microblogging has been a strong development, as a source of important network group events and broke the news platform. As a representative of the public opinion field in the network age, microblogging public opinion, by virtue of its unique mode of transmission, reflects the opinions of grassroots people on public events and affects the public opinions on the handling of incidents. However, the spread of public events on Weibo has come from the netizens’ “carnival” and the emergence of cyber-violence. At the same time, it has negatively affected the handling of events and the social climate. This article selects August 14, 2016 “Wang Baoqiang divorce event ” as a case to study the important weibo and comment on Sina Weibo about the incident within 7 days after the incident, through the scientific summary of the event microblogging Characteristics, so as to explore the trend of micro-blog public opinion, grasp the characteristics of micro-blog public opinion.