四年前,商丘卷烟厂因连年亏损被迫停产关门,已被人断言是一个“神仙也救不活”的濒临倒闭的国营企业。四年后的今天,商丘卷烟厂靠实施品牌战略,不仅如期实现了三年脱困的目标,而且企业效益连上台阶,从而赢得了广泛的社会赞誉。 Four years ago, the Shangqiu Cigarette Factory was forced to shut down due to consecutive years of losses, and it has been asserted that it is a state-owned enterprise that is on the verge of collapse. Today, four years later, Shangqiu Cigarette Factory relied on the implementation of the brand strategy. It not only fulfilled the goal of getting out of difficulties for three years as scheduled, but also brought corporate profits to the next level, thus winning wide public praise.