从京东与苏宁的电商大战,到快的与滴滴的出行之战,我们已经看到了一个“即使不赚钱,甚至赔钱,也要获得最终胜利”的奇怪现象。与传统的利润最大化和企业价值最大化观点不同,本文从亏损战略角度出发,论述了其概念、实施条件以及具体的生财之道,希望能得出一种互联网模式下的新型经营模式。 From the e-commerce wars between Jingdong and Suning, to the fast and drip-driving trips, we have already seen a strange phenomenon that even if we do not make money or even lose money, we must also win the final victory. Different from the traditional profit maximization and enterprise value maximization perspective, this article starts from the perspective of loss-making strategy, discusses its concept, implementation conditions, and the specific ways of making money, hoping to come up with a new business model under the Internet model.