“穿上双星鞋,潇洒走世界”,在计划经济时代以生产“解放鞋”而声名远扬的国有鞋厂连续13年蝉联中国运动鞋销量的冠军,当它把目标指向“耐克”、“阿迪达斯”这样的高端消费市场时,双星的底牌不免让人琢磨了。 “Put on a pair of shoes, stroll the world,” in the planned economy era in order to produce “liberation shoes,” and became famous for the 13th consecutive year, the state-owned shoe factory won the champion of China’s sports shoes sales, when it targets “Nike”, “Adidas ”When such a high-end consumer market, Double Star’s card can not help but pondering.