新技术、新思想的产生不易,被采纳也不易。即便是很有利的技术、思想、发明、政策等,在农村地区的传播更是一个挑战。本文从中国农村的社会互动为切入点,分析它的特点及其主要形式,探讨其互动所形成的人际传播网络。如何更好的实现农村地区的信息传播,这需要发挥大众传媒的功能,同时也需要理解中国农民传统习惯之下的人际互动与人际传播。 The new technology, new ideas are not easy to produce, is not easy to adopt. Even in very favorable technologies, ideas, inventions, policies, etc., the spread in rural areas is even more a challenge. This article starts with the social interaction in rural China, analyzes its characteristics and its main forms and explores the interpersonal communication network formed by its interaction. How to better achieve the rural areas of information dissemination, which needs to play the role of the mass media, but also need to understand the Chinese peasants under the traditional habits of human interaction and interpersonal communication.