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教师尊重学生的主体地位与诉求,上好每一堂课,都少不了为学生欣赏、认可的较高水平的教学设计。在本文中,笔者试图学习和借用广告创意关注原则所主张的相关理念,认识、解读、把握高校教师教学设计应有的理念和原则,强调教师在教学设计中,始终关注学生的心理变化状态,倡导教师根据学生的身心特点、认知水平,经验背景来预设和实施有效地教学活动,不断提高教学设计的创意水平,为达成有效地教学目标服务。
Teachers respect the students’ main body status and demands, and do a good job in every class. They all need higher level teaching design that students appreciate and recognize. In this article, the author attempts to learn and borrow the relevant ideas advocated by the principle of advertising creative concern, understand, interpret and grasp the concepts and principles that should be found in the teaching of college teachers, and emphasize that teachers always pay attention to students’ psychological changes in teaching design, Advocacy teachers according to the physical and mental characteristics of students, cognitive level, experience background to pre-set and implement effective teaching activities, and constantly improve the creative level of teaching design, in order to achieve effective teaching objectives and services.