招贴是平面广告中一种非常典型的设计展现形式,它画幅较大,为了能引人注目往往追求极强的瞬间视觉感受,其国际化的视觉语言无疑扩大了信息传递的范围和空间。从信息传播意义来看,招贴是现代社会信息传播活动的一种主力形式,它既有商业性的特性同时也有社会性的特性。从招贴的发展史中我们不难看 Placard is a very typical print ads in the form of design, it is large format, in order to attract attention is often the pursuit of a very strong instantaneous visual experience, its international visual language will undoubtedly expand the scope and space for information transmission. From the perspective of information dissemination, the poster is a main form of information dissemination in modern society. It has both commercial and social features. From the history of the placard we are not ugly