“定位理论”本身不是营销观念,也不会直接带来销售,它充其量只是一种强调传播效果和消费者头脑中“品牌印记”的广告理论。“品牌占位”与“消费者定位”“定位理论”一向被看成是建立在心理学基础上的广告理论,但是“定位理论”对人的心理的研究还仅限于信息传播 “Positioning theory” itself is not a marketing concept, it will not directly bring sales, it is at best just a highlight of the communication effect and the minds of consumers, “brand imprint” advertising theory. “Brand placeholder” and “consumer orientation” “positioning theory” has always been regarded as an advertising theory based on psychology. However, the research of “positioning theory” on human psychology is limited to information dissemination