随着中国社会经济的飞速发展,中国的信息产业特别是互联网产业在最近的十余年中发展到了空前巨大的规模。九十年中后期,随着门户网站概念的提出,国内众多商业网站迅速着手对自身的商业模式、信息结构进行整合与改造,发展为成为新一代门户网站。本文通过对国内主流门户网站的营利方式进行分析,归纳出中国当前门户网站的几种主要营利方式,对并其今后若干年的发展走向进行分析。 With the rapid development of China’s social economy, China’s information industry, especially the Internet industry, has grown to an unprecedented magnitude in the recent ten years. In the mid-to-late 1990s, with the introduction of the portal concept, many domestic commercial websites quickly started to integrate and reform their business models and information structures and developed into a new generation of portals. Based on the analysis of the profit-making methods of the domestic mainstream portals, this paper summarizes several major ways of profit-making of the current portals in China and analyzes their future development in the coming years.