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2005年轿车市场竞争形势分析 2005年是新车型投入较为集中的一年,将有几十款新车入市,也是跨国公司在中国拉开架式展开全面竞争的一年。按厂商公布的生产计划,2005年全国轿车产量将达到 276.8万辆,加上2004年厂商库存,今年恐怕要销售300万辆以上才能完成计划指标。国家信息中心预测,2005年汽车市场总量增速为16%,可见完成300万辆以上销量的压力相当大。2005年汽车市场可能会出现如下特点:
2005 car market competitive situation analysis 2005 is a relatively concentrated investment in new models year, there will be dozens of new cars into the market, but also multinational companies in China to open a full scale competition in the year. According to the manufacturer’s production plan announced in 2005, the country’s passenger car production will reach 2.768 million. Coupled with the inventory of manufacturers in 2004, I am afraid to sell more than 3 million units this year to complete the planning targets. National Information Center predicts that in 2005 the total growth rate of the automotive market was 16%, showing that the pressure to complete sales of more than 300 million units is quite large. The automotive market in 2005 may have the following characteristics: