名牌产品是企业参与市场竞争的有力武器和“法宝”,也是企业取得和提高经济效益的可靠“资本”,所以,生产企业都在积极创名牌、保名牌。然而,产品是名牌不一定在市场也是名牌,产品名牌不等于市场名牌。一般说来,生产名牌产品的企业,大都具有良好的效益。但在市场竞争中,有的企业抱着名牌产品却不断亏损。如内蒙 Brand-name products are powerful weapons and “magic weapon” for enterprises to participate in market competition, and they are also reliable “capitals” for enterprises to obtain and increase economic benefits. Therefore, manufacturing enterprises are actively creating brand names and brand names. However, products that are brand names are not necessarily brand names in the market. Product brand names do not equal market brand names. In general, most companies that produce brand-name products have good results. However, in the market competition, some companies are losing money while holding brand-name products. Inner Mongolia