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SIIA(美国软件与信息产业协会)最近举办了一场研讨会,参与人员来自于线下媒体、知名的网络品牌以及新兴的用户生成内容网站。与会者讨论的核心问题是“社交媒体能够创收吗?”。关于受众无论是开通一个新网站,还是在现有的媒体项目中新增社交媒体的特别版块,你都必须仔细思考受众。用户是各种社交媒体网站的根本所在。所以评估如下的事项:你的受众是谁?花些时间来定义你的目标市场所在。考虑如下因素:
SIIA (Software and Information Industry Association of America) recently conducted a seminar with participants from offline media, reputable online brands, and emerging user-generated content sites. At the core of the panel discussion was “can social media generate revenue?” About the Audience Whether you’re opening a new website or adding a special section of social media to an existing media project, you have to think carefully about the audience. Users are the foundation of various social media sites. So evaluate the following: Who is your audience? Take the time to define your target market. Consider the following factors: