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美国广告研究权威人士彼得·特拉吉尔说:“广告不仅影响着它所赖以生存的社会,而且反映着社会价值观念和社会机构的某些方面。”英国小说家诺曼·道格拉斯也说过:“通过广告你可以发现一个国家的理想观念”。 在美国,报纸60％到80％的版面,以及电视节目20％的时间都被广告占用,美国人每人每年要看36400到43680个广告,所以美国观众头脑中的形象,谈话中的词汇等等,有许多都来自广告。具体来讲,美国精神在其国内的广告中有以下体现。
As Peter Traggir, an American advertising research authority, said: “Advertising affects not only the society in which it lives, but also some aspects of social values and social institutions.” Norman Douglas, a British novelist, also said : “You can find the ideal idea of a country through advertising.” In the United States, 60% to 80% of newspapers and 20% of television shows are occupied by advertisements. Americans need 36400 to 43680 advertisements per person per year. Therefore, the image of the American audience, the words in conversation, etc. Many others come from advertising. Specifically, the American spirit has the following expression in its domestic advertisements.