如今,地方媒体资讯传播的地理界限已然被打破,作为地方网络媒体,面对各路竞争者,如何发挥优势,扬长避短,提升话语权,本文作者提出了自己的思考。地方网络媒体的优势如果把中央媒体比喻成神经中枢,那地方媒体则像敏感的神经末梢,可快速地接触并感知来自第一现场的报道;对本土文化的准确把握与深刻了解,成为地方网络媒体持久性发展、拥有巨大的市场及稳定的读者群的重要能量来源。以扬子晚报网《网友爱心大救助白血病患儿遇爱重生》新闻专题为例,这个感动了无数读者、网友的新闻经过《扬子晚报》率先报道,通过扬子晚报网全方位、多角度 Nowadays, the geographical boundary of local media information dissemination has been broken. As the local network media, how to exert its advantages, avoid weaknesses and enhance the right to speak in the face of various competitors, the author put forward his own thinking. The Advantages of Local Internet Media If the central media is compared to the nerve center, local media act like sensitive nerve endings, which can quickly contact and perceive stories from the first scene. They can accurately grasp and deeply understand the local culture and become local networks Sustained development of the media, with a huge market and a stable source of important energy readers. Taking the news feature of the Yangtze Evening News Network, “Netizens Salvation Rescued Leukemia Children in Love,” as an example, this touched countless readers and netizens. After the news of the Yangtze Evening News was first reported, through the Yangtze Evening News Network in all directions and from various angles