一、目前电力市场营销工作遇到的困难 1.电力需求不旺,电力消费增长缓慢 近年以来电力需求发生了很大变化,全国性的电力买方市场的宏观环境基本形成,电力销售面临许多新的问题,电力由原来的供不应求转变为需求不足。其主要原因一是因为产业结构的调整使新技术在国民经济中的比重相对增加,第一产业和产品加工用电负荷发展速度逐渐缓慢;二是由于城乡电网网架结构薄弱,有电供不出的现象仍然普遍存在;三是有电用不上的现象没有解决。电价结构不合理、管理不规范造成的部分地区电价过高,农民 I. Difficulties encountered in current power market marketing 1. Power demand is not booming, power consumption growth is slowing. Power demand has undergone great changes in recent years. The macroscopic environment of the national power buyer market has basically taken shape, and power sales are facing many new ones. The problem is that electricity has turned from insufficient supply to insufficient demand. One of the main reasons is that the adjustment of the industrial structure has made the proportion of new technologies in the national economy relatively increase. The rate of development of the first industry and product processing electricity load is gradually slowing. Second, due to the weak grid structure of urban and rural power grids, there is no electricity supply. The phenomenon is still widespread; third, there is no solution to the problem of having electricity. The electricity price is too high in some areas caused by unreasonable electricity price structure and irregular management.