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伴随着我国改革开放和社会主义现代化建设进程日益加快的步伐,我国许多行业终于要面对“短缺经济”消失,“买方市场”形成的经营环境了.这种局面直接带来的表象便是:一些行业产销比例失衡,产销率下降,销售总量滞后于生产总量的增长,产品积压严重,市场竞争加剧,生产和销售企业承受着空前的市场压
As China’s reform, opening up, and socialist modernization process accelerates, many industries in China are finally facing the disappearance of the “shortage economy” and the “buyer’s market”. This situation directly leads to the following: In some industries, the proportion of production and sales is out of balance, and the ratio of production to sales declines. The total sales lags behind the growth in total production. The product backlog is serious, market competition intensifies, and production and sales companies are under an unprecedented market pressure.