论文部分内容阅读
互联网等新媒体正在以超出我们想象的速度发展,一方面,新媒体平台成为广告主争相投放的新领域,另一方面,移动设备的普及,使每个人都有可能面对多个屏幕,这就要求品牌在进行广告投放时能够实现多屏联动,通过电视、PC端、移动端调动消费者的参与和互动。乐视网“平台+内容+终端+应用”的生态布局,正是基于这一趋势的洞察。正如9月刊封面文章所说,通过这一布局,乐视网构建了一个从上游内容生产,到内容平台式集纳,到CDN传输,再到终端设备
New media such as the Internet are developing at a rate beyond our imagination. On the one hand, the new media platform has become a new area competing for advertisers. On the other hand, the popularity of mobile devices makes it possible for everyone to face multiple screens, This requires the brand to be able to achieve multi-screen linkage in advertising, mobilize consumers’ participation and interaction through TV, PC and mobile terminals. LeTV “platform + content + terminal + application” of the ecological layout, it is based on this trend of insight. As the cover article in the September issue puts it, with this layout, LeTV has built a platform that integrates content production from the upstream to content-centric, to CDN delivery, to end devices