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社会化建档可以成为令各方皆大欢喜的营销利器,也隐含这侵犯个人隐私权的隐忧。不久前,美国零售业巨头塔吉特公司首席信息统计师安德鲁.保罗(AndrewPole)在一次与IT专栏作家查尔斯.杜西格的闲聊中披露,塔吉特公司开发了一整套追踪用户消费行为的系统,每个分析对象被秘密分配了一个专属号码,该号码与他们的信用卡、姓名和电子邮件等个人信息绑定。就在保罗和塔吉特方面心生警觉并终止了交流之前,杜西格获得机会在塔吉特公司的内部IT系统中浏览了包括“准妈妈”类别在内的一系列消费者“社会化建档”信息——并随后披露给了《纽约时报》!
Social filing can become a marketing tool that makes everyone happy, and also implies the hidden danger of violating individual privacy rights. Not long ago, Andrew Pole, chief statistician of American retail giant Target, disclosed in a chat with IT columnist Charles Dusseldly that Target developed a set of measures to track consumer behavior System, each analyte is secretly assigned a unique number that is tied to personal information such as their credit card, name, and email. Just before he was besieged and stopped communicating with Paul and Target, Ducig had the opportunity to view a range of Consumers in Target’s internal IT system, including the “Mothers” category. “Social Profile” message - and later to the New York Times!