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电视是技术含量高的媒体形态,随着数字化、高清化、互动化和虚拟化的推进,电视新闻正在呈现新的格局和面貌、新的节目形态和传播方式。当前,移动互联网、智能终端为电视新闻传播方式变革提供了坚实基础,虚拟现实、机器人新闻、移动视频直播等技术则为新闻传播形态变革注入了强劲动力,新闻采访、播出、写作以及收看方式等都呈现新的发展态势。新的技术为电视新闻提供了新的制作手段、传输渠道、播出平台和感受方式,新闻机构则需要从管理理念、机构设置、运行方式和人才培养等方面积极变革,有效提升在新兴媒体时代的内容生产效率和播出效果,强化传播力和竞争力。
Television is a high-tech media form. With the advancing of digitization, high definition, interaction and virtualization, the television news is showing a new pattern and appearance, new program forms and modes of transmission. Currently, the mobile Internet and intelligent terminals provide a solid foundation for the transformation of the way television news is transmitted. Technologies such as virtual reality, robot news and live video streaming inject strong motivation for news media transformation, news coverage, broadcasting, writing and viewing Have all shown a new development trend. The new technologies provide new means of production, transmission channels, platforms and ways of feeling for TV news, and news agencies need to make positive changes in management philosophy, organizational setup, operation methods and personnel training so as to effectively enhance the media coverage in the emerging media era Content production efficiency and broadcast effect, strengthen the spread of power and competitiveness.