电视节目主持人的荧屏形象与魅力,是主持人多元化优势的综合展现,是其在个人因素、媒体因素、社会因素融合与制约中形成的。尽管电视主持人主持的节目类型与主持风格会有不同,但就电视节目主持人的荧屏形象所展示的魅力而言,包括必备的基本素质、基本条件在内,均有其共性要素及 The screen image and charm of the TV presenter are comprehensive displays of the diversified advantages of the presenter. They are formed by the integration and restriction of personal factors, media factors and social factors. Although the style and style of the host modeled by the TV host will be different, the common features and basic conditions, including the necessary basic qualifications and the charm of the TV host’s screen image,