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考察报业生存和发展的运作空间,首先要考察报业在大众传播网络的宏观结构上所处的位置。本项调查主要从受众对于不同媒体的时间长度的赋予、受众对于大众传播媒介的基本需求以及受众对于报纸的对象性需求的角度来观察报业市场的可运作空间。现阶段被市居民在在各类媒体上的时
To examine the operational space for the survival and development of the newspaper industry, we must first examine the position of the newspaper industry in the macroscopic structure of the mass media network. The survey mainly looks at the operational space of the newspaper market from the perspectives of the audience on the length of time spent on different media, the audience’s basic needs for the mass media, and the target audience’s demand for newspapers. At this stage by the city residents in various media when