内涵与来源: 报业同质化是龙和南在《传媒》杂志中提出的一个具有前瞻意识的概念。龙和南指出,所谓报业同质化,是指在同一座城市里谋求生存和发展的都市类报纸在办报风格,报道内容,市场定位等各方面都日渐趋同,同区域间报业市场明显呈现同质化的激烈现象。 Connotation and Source: Newspaper Homogenization is a forward-looking concept proposed by Long He-nan in “Media” magazine. Dragon and South pointed out that the so-called newspaper homogeneity refers to the same city in the survival and development of urban newspapers in the reporting style, content, market positioning and other aspects are increasingly converging with the inter-regional newspaper market Obviously homogeneous phenomena appear fierce.