（一）现在十分流行策划，各行各业，企业事业，大到走向世界，小到产品包装，都要策划。大众传播媒介自然不甘人舌。于是各个报刊杂志、电台电视台，也都把策划作为一项重要的工作来抓，总编、台长牵头，业务骨干参与，更有一些人专门负责策划。于是广告要策划，版面要策划， (A) planning is very popular now, all walks of life, business, big move to the world, small product packaging, planning. The mass media naturally reluctantly tongue. So all newspapers and magazines, radio and television stations, but also the planning as an important task, chief editor, director take the lead, the backbone of the business to participate in, some more people are responsible for the planning. So advertising planning, layout to planning,