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笔者在从事中小企业营销培训与咨询诊断过程中,经常有老板和营销人员问这样的问题：企业为什么要建立市场部?市场部与销售部有何区别?市场部干什么?怎么干?这些问题一两句话很难说清楚但又很有必要回答清楚,因此笔者想就此问题在理论上做一深入阐释,以消除一些中小企业老板和营销人员的困惑,使企业市场部的建设工作更加积极有序地开展起来。
The author engaged in SME marketing training and consulting diagnosis process, often the boss and the marketing staff to ask such questions: Why should the establishment of the company’s marketing department? What is the difference between marketing and sales department? Marketing Department and what? How to do? These problems Two sentences is hard to say clearly, but it is necessary to answer clearly, so I would like to make an in-depth theoretical explanation of this issue in order to eliminate the confusion of some small and medium-sized business owners and marketers, so that the construction of enterprise marketing department more positive and orderly To start up.