近年来中国电视节目中外来引进节目比例不断增高,《爸爸去哪儿》、《中国好声音》等引进节目获得了极高的关注度。本文通过分析上述两档节目的本土化策略,及其本土化过程中的扬弃过程,探讨引进节目的特点和共性,并尝试展望中国引进电视节目及原创电视节目的前景。 In recent years, the proportion of programs imported from China to foreign countries has been constantly increasing. Imported programs such as “Where are you going?” And “China’s good voices” have gained a great deal of attention. This article explores the features and commonalities of introducing programs by analyzing the localization strategy of the above two programs and its sublation process in its localization process and tries to look into the prospect of introducing TV programs and original television programs in China.