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文化商人,他们是操纵文化产业的一群懂文化、创造文化又能营销文化产品的艺术商人,他们是商人,还是商人中的精神公民。文化产业,概念最早由德国的法兰克福学派提出,指的是与传媒、广告、影视、设计、书画、工艺、民俗等文化相关的产业领域。目前,我国虽然受到了经济危机的影响,但文化产业却分外活跃。据人民日报海外版报道:今年前两个月,我国文化消费平均增幅达到17%,其中电影、图书和舞台剧收入增长均超过20%。那么,在百姓们活跃的文化消费生活中,市场帷幕背后的文化商人都在做些什么呢?
Cultural merchants, a group of art merchants who understand cultural industries, create culture and market cultural products, are businessmen or spiritual citizens who manipulate cultural industries. The concept of cultural industry was first proposed by the German Frankfurt school, referring to the fields of industries related to culture such as media, advertising, film and television, design, painting and calligraphy, crafts, and folklore. At present, although our country has been affected by the economic crisis, the cultural industry is exceptionally active. According to the People’s Daily overseas edition, the first two months of this year witnessed an average increase of 17% in the consumption of cultural products in China, with revenue growth of more than 20% for movies, books and stage plays. So, in the cultural life of the people are active in the consumer culture behind the curtain of the market are doing?