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家纺作为消费品,在电子商务领域一直呈现出不温不火的状态,传统的家纺品牌在电子商务领域想要有一番作为,依靠传统的营销是行不通的。作为国内家纺界较早涉足电子商务领域的品牌之一,罗莱家纺一直致力于电子商务领域的开发,它不仅力拓电子商务领域,更是创作了契合电子商务特性的品牌——LOVO。LOVO根植于电子商务领域,流淌着电子商务的血液,因此在品牌调性上有着与一般的家
As a consumer product, home textiles have been showing a tepid status in the field of e-commerce. The traditional home textiles brand wants to have something to do in the field of e-commerce and relying on traditional marketing will not work. As one of the earliest domestic brands involved in the field of e-commerce, the textile industry has been devoting itself to the development of e-commerce. It not only expands the field of e-commerce but also creates LOVO, a brand that meets the characteristics of e-commerce. LOVO is rooted in the field of e-commerce, flowing blood of e-commerce, so the brand has a tonal and general home