伊利是在借奥运这个机会逐步实现自己的健康营销计划,它发端于奥运,但不局限于体育,甚至会横跨到音乐,连接到公益,所以它的整盘棋是全盘皆活的,在中国取得了划时代的示范性成功。执行健康奥运中国行的同时,又发起大学生音乐节和爱心 Yili is in the Olympic Games this opportunity to gradually realize their own health marketing plan, which originated in the Olympic Games, but not limited to sports, and even across the music, connected to the public welfare, so its full-board chess is all-encompassing, in the China has achieved epoch-making exemplary success. While carrying out the healthy Olympic Games in China, the college students’ festival and love are launched