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1979年1月28日,当中国大陆的第一条电视广告在上海电视台与观众见面的时候,30年来一直习惯于社会主义计划经济模式生活的中国人才知道“广告”为何物,仅仅15年时间,电视广告以爆炸式的速度成几倍增长。据报载:1992年全国500家电视台广告费收入达20.55亿元,占全国广告业收入的30.3％。另据去年辽宁省统计信息咨询中心进行的广告受众调查表明:在各类广告中,以电视广告给
On January 28, 1979, when the first television commercial in Mainland China met with the audience on the Shanghai TV station, the Chinese talents who had been accustomed to the socialist planned economic model for 30 years knew what “advertising” was for, only 15 years. TV advertising has grown several times at an explosive rate. According to the report: In 1992, 500 television stations nationwide recorded advertising revenues of 2.055 billion yuan, accounting for 30.3% of the nation’s advertising revenue. According to the advertising audience survey conducted by the Liaoning Province Statistics Information Consulting Center last year, it shows that in all types of advertisements, television advertisements