市场经济是竞争型经济,客户是任何企业参与市场竞争的重点。企业竞争,从本质上说就是客户的竞争,其“竞争优势归根结底产生于一个企业能够为客户创造的价值”。在财产险市场,客户资源对于企业而言具有特殊意义。 Market economy is a competitive economy, the customer is the focus of any business to participate in market competition. Business competition, in essence, is the customer’s competition, its “competitive advantage in the final analysis derived from a business can create value for customers.” In the property insurance market, customer resources have special significance for the enterprise.