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全新媒介环境下,信息技术的广泛应用使受众信息选择范围和获取渠道进一步拓展,带来传播分众化。面对激烈的新闻竞争,大众传媒如何着眼受众需求,及时更新传播理念、确立应对举措乘势而上,赢得主动,增强传播效果,达成传播目标?本期《专题研究》围绕“适应受众需求,转变新闻报道理念”的话题,就媒体怎样进行新闻视角、姿态、话语和表现方式的调整与创新,约请业内人士进行了探讨。
In the new media environment, the wide application of information technology has further broadened the scope and channels of access to information for audiences, resulting in the spread of communication. In the face of fierce news competition, how the mass media focus on the needs of the audience, timely update the concept of communication, to establish the momentum of the response measures, to win the initiative to enhance the dissemination of results and achieve communication goals? This issue of “research” around “to meet the needs of the audience, Change the concept of news reports, ”the topic of how the media news perspectives, gestures, discourse and expression of the adjustment and innovation, invited industry insiders were discussed.