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Being in the early development stage,early childhood education(ECE) in China turns out to be very promising in the near future.The number of ECE institutions is increasing rapidly.However,there is still deficiency in the administration of China ’ s domestic ECE institutions.This paper first analyze the present development of deomestic ECE institutions.Then suggestions are drawn for domestic institutions by applying theory of marketing management.
Being in the early development stage, early childhood education (ECE) in China turns out to be very promising in the near future. The number of ECE institutions is increasing rapidly. There is still deficiency in the administration of China’s domestic ECE institutions. This paper first analyze the present development of deomestic ECE institutions. These suggestions are drawn for domestic institutions by applying theory of marketing management.