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农村电子商务是目前解决农产品物流问题的最好方法,是有效解决农村等地区信息的不通畅和信息不对称的途径,是融通城乡经济建设的发展捷径。从2012年开始,丽水市根据我国电子商务快速兴起的大环境,结合山区经济发展的实际,在促进青年就业创业、改善农村居民购物环境、扩大优质农特产网销渠道上探索出了一条具有丽水特色的农村电子商务发展之路。
E-commerce in rural areas is the best way to solve the logistics problem of agricultural products. It is an effective way to solve the problem of information flow and information asymmetry in rural areas and other areas. It is also a shortcut for the economic development of urban and rural areas. From 2012 onwards, Lishui City, according to the rapid development of e-commerce in China, combined with the actual economic development in mountainous areas, in promoting youth employment and entrepreneurship, improving the rural residents shopping environment, expanding the quality of agricultural specialty network marketing channels to explore a Lishui Characteristic of rural e-commerce development.