习近平总书记在党的新闻舆论工作座谈会上指出:“要适应分众化、差异化传播趋势,加快构建舆论引导新格局。”习总书记的这一重要论断告诉我们,不同媒体在融合发展过程中必须防止趋同化、同质化,强化自身特色定位,实现差异化发展。那么,在当前媒体技术和传播渠道日益趋同的情况下,媒体融合如何才能实现特色化、差异化发展呢?我认为,只有强化三个意识,传统主流媒体才能突出和彰显自身特 General Secretary Xi Jinping pointed out at the symposium on the work of the party’s news media that “we must adapt to the trend toward decentralized and differentiated communications and speed up the construction of a new pattern for guiding public opinion.” "This important thesis from General Secretary Xi tells us that different media are converging In the process of development, it is necessary to prevent the assimilation and homogenization and to strengthen its own characteristics and achieve differentiated development. So, under the condition that the media technology and communication channels are becoming more and more similar, how can media convergence be characterized and differentiated? In my opinion, only by strengthening the three awareness can the traditional mainstream media highlight and highlight itself