“万亿苏宁”的路线图背后,张近东所挑战的不仅仅是规模量级的叠加,更关键的是如何在“否定之否定”中实现商业模式和组织管理的创新。这是一个在中国特色的商业生态圈中,巨型企业如何生长和持续经营的命题。 “Trillion Suning ” behind the road map, Zhang Jindong challenges not only the magnitude of the superposition, but more crucial is how to achieve the business model and organizational management in the “negative negation ” innovation. This is a proposition on how giant enterprises grow and continue to operate in the business ecosystem with Chinese characteristics.