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随着网络技术的发展和移动网络的覆盖,网络已经成为人们休闲娱乐等各种社会活动的主阵地。以趣缘形态聚合而成的网络社群的细分形态也为商业营销提供了分众平台保障。短视频UGC以其音画同步形式,在碎片化阅读为主导传播形态的当下,成为最高效的传播方式。建立优势IP,以文化和观念为手段的软性植入方式,使受众在带入式引导的状态下认识产品、理解产品,并在不断跟进与延续的催生下,培养趣缘社区中的潜在消费受众,能够更有效地为商业活动提供高效的商业营销方式。
With the development of network technology and the coverage of mobile networks, the Internet has become the main front for various social activities such as leisure and entertainment. The subdivision of the online community, which is a combination of fun edges, also provides a platform for business marketing. Short video UGC with its synchronous form of audio and video, in the fragmented reading as the dominant mode of transmission of the moment, to become the most efficient mode of transmission. The establishment of the advantages of IP, culture and ideas as a means of flexible implantation, so that the audience in the lead-in state of understanding products, understanding of products, and in the follow-up and continued the birth of motivation, cultivate interest in community Potential consumer audiences can more effectively provide commercial activities with efficient business marketing.