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报载,日本的一位顾客在商场买了一台洗衣机,回家一试,竟没有任何动静,便气呼呼地打电话到商场。很快商场老板就驾车到了,一进门见到这位顾客便说:“恭喜您中奖！”顾客一愣,老板连忙解释说:“我们在这一批洗衣机中特备了一台不良洗衣机,专为中奖者预备的。恭喜您成了幸运的获奖者,现奖给您洗衣机一台,外带30万日元奖金。”这位顾客获奖后喜出望外,四处游说,广为宣传。这家商场的生意因此而日渐红火。
The newspaper reported that a Japanese customer bought a washing machine in the mall and went home for a test. When there was no movement, he called the mall. Soon the owner of the shopping mall drove in. When he saw the customer at the door, he said, “Congratulations on your winning!” As soon as the customer arrived, the boss quickly explained: "We specially prepared a bad washing machine in this batch of washing machines. Congratulations to you for the winner. Congratulations on being a lucky winner. You are now rewarded with a washing machine and a bonus of 300,000 yen.” The customer was overjoyed after winning the award, and was lobbying around for publicity. The business of this mall has become increasingly prosperous.