本文基于对青神竹编历史与现状的分析,作者通过实地考察与调研,对其产品品牌定位后,做出关于青神竹编品牌塑造的整合传播策略研究。其目的在于加强青神竹编认知度和知名度;为产品本身增加品牌形象。使青神竹编在市场竞争中占具更有利的位置,为其产品在市场的拓展注入新的亮点。 Based on the analysis of the history and present situation of Qing Shen Zhubian, the author through the field investigation and research, after positioning its product brand, made a research on the integrated communication strategy of brand building of Qing Shen Zhubian. Its purpose is to enhance the awareness and popularity of Aozhu Zhubian; to increase the brand image of the product itself. So that the God of God Zhubian occupy a more favorable position in the market competition for its products in the market to inject new bright spots.