中国电信如何应对智能家电浪潮

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智能家电,就是将微处理器、传感器技术和网络通信技术引入家电设备后形成的家电产品,具有自动感知住宅空间状态和家电自身状态、家电服务状态,能够自动控制及接收住宅用户在住宅内或远程的控制指令,同时,智能家电作为智能家居的组成部分,能够与住宅内其他家电和家居、设施互联组成系统,实现智能家居功能。国际物联网贸易与应用促进协会(IIPA,简称国际物促会)发布的《2013年度中国智能家居行业研究报告》认为,未来3年,我国智能家居市场增幅将不断提升,到2017年,我国智能家居行业市场规模将达80亿元。更有预测到2020年,智能家电的生态产值将由2010年的50亿元飙升至1万亿元。其实,智能化并不是个新鲜的概念,很早就在家电业被提及,但因为各种难题,能够真正落地的产品少之又少。近两年,随着国内的家电龙头企业在智能家电领域发力,智能家电慢慢从概念落实为产品。家电产品、信息设备的互联互通,是未来家电智能化的必然趋势,2014年更是家电业集体迈入智能化发展轨道的元年。虽然智能家电在行业内遍地开花,但是各家电企业的发力方向依然有所侧重,有的主打单产品智能化,有的着力打造生态圈,有的重在打通产业链上下游。在智能家电的浪潮之下,中国电信能否有所作为?不同模式的智能家电对中国电信而言有何机会?本文通过对美的、海尔、格力、TCL等家电制造行业中领先的企业的智能家电现状进行浅析,对上述问题进行思考与讨论,从而探索中国电信在智能家电领域的机会点。 Smart appliances, is the microprocessor, sensor technology and network communications technology into home appliances after the formation of household appliances, with the automatic perception of the status of residential space and the status of home appliances, appliance service status, to automatically control and receive residential users in the house or Remote control instructions, at the same time, as a component of smart home, smart home appliances can be interconnected with other home appliances, home appliances and facilities in the house to form a system to realize smart home functions. The 2013 China Smart Home Industry Research Report issued by IIPA (International Council for the Promotion of International Trade) holds the view that in the next three years, the growth rate of China’s smart home market will continue to increase. By 2017, China’s smart Home market size will reach 80 billion yuan. More predicts that by 2020, the ecological output value of smart appliances will surge from 5 billion yuan in 2010 to 1 trillion yuan. In fact, the concept of intelligence is not a fresh concept, which has long been mentioned in the home appliance industry. However, due to various problems, few products can actually be launched. The past two years, with the leading domestic appliance industry in the field of smart appliances force, smart appliances slowly from the concept of implementation of the product. The interconnection and interoperability of home appliances and information equipment are the inevitable trend of intelligent appliances in the future. In 2014, it is the first year that the home appliance industry has entered the track of intelligent development. Although smart appliances bloom everywhere in the industry, the direction of the development of various home appliance enterprises is still focused. Some are mainly smarter to produce single products, while others focus on creating an ecosystem. Some focus on getting the upstream and downstream of the industry chain. In the wave of smart appliances, China Telecom can make a difference? Different modes of smart appliances for China Telecom, what is the chance? This article through the United States, Haier, Gree, TCL and other home appliances manufacturing industry’s leading enterprise intelligence Appliance status quo analysis of these issues to think and discuss in order to explore China Telecom in the field of smart home appliances opportunities.
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