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文章结合会计师事务所的行业特点,对该行业营销特征及问题进行现状分析。定义中等规模会计事务所的概念,结合中等规模会计事务所特点,通过分析营销组合策略,对PH会计师事务所进行实证分析。
Based on the characteristics of accounting firms, this article analyzes the marketing characteristics and problems of the industry. This paper defines the concept of medium-sized accounting firms and analyzes the characteristics of medium-sized accounting firms through the analysis of marketing mix strategies.