论文部分内容阅读
如果只是用价格梯度来管理渠道,必然要陷入与客户无穷无尽的勾心斗角中去,最后渠道依然一塌糊涂。在超级终端崛起的混乱时代,我们需要更接近生意本质的管理理念。误读价格体系A啤酒企业培训部张经理,在快速消费品行业摸爬滚打了近10年。最近在为公司中高层管理者做培训时,却意识到了一个问题。他发现,每次讲到销售管理中的价
If you just use the price ladder to manage the channel, bound to fall into the endless infighting with customers in the fight, the last channel is still a mess. In the chaotic era of the rise of hypermarkets, we need management philosophy that is closer to the essence of business. Misreading the price system A beer business training manager Zhang, fatigued in the fast moving consumer goods industry for nearly 10 years. Recently, I was aware of a problem when training middle-level and senior managers in the company. He found that each time you talked about the price in sales management