品牌是一个企业乃至国家竞争实力和发展潜力的重要体现。党中央、国务院高度重视品牌建设工作,“十二五”时期,品牌建设首次纳入国家规划,国家有关部门制定出台了《关于加强品牌建设的指导意见》。“十三五”规划建议明确提出要“开展质量品牌提升行 Brand is an important manifestation of the competitiveness of enterprises and even the country’s development potential. The CPC Central Committee and the State Council attach great importance to brand building. During the 12th Five-Year Plan period, brand building was first incorporated into the national planning and the relevant state departments formulated and promulgated the Guiding Opinions on Strengthening Brand Building. ”Thirteen Five “ Planning Proposal clearly proposed to ”carry out quality brand promotion line