对外贸易是国际经济交流的主要方式,在国际经济交往中占有重要的地位。跨文化交际能力是指在特定的交际语境下,交际者得体、有效的交际行为。在企业对外贸易中,跨文化交际能力可以利于企业对外贸易结构调整、和谐贸易双方关系、增强贸易双方文化意识、提高贸易双方语言能力。 Foreign trade is the main mode of international economic exchange and occupies an important position in international economic exchanges. Intercultural communicative competence refers to the proper and effective communicative behavior of communicators in a specific communicative context. In corporate foreign trade, intercultural communicative competence can be conducive to the adjustment of the structure of foreign trade enterprises, the relationship between the two sides of trade and harmony, enhance the cultural awareness of both trade parties and enhance the language ability of both trade parties.