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旅行社业的核心竞争能力是通过旅行社发展战略决策、品牌营造、现代信息技术的运用、人力资源的有效配置、企业文化的树立等各种经营和管理手段的整合而使旅行社获得可持续发展的能力。 一、从发展战略入手打造旅行社核心竞争能力。 加入WTO,中国旅行社业由区域竞争向全球化市场竞争转变,由价格竞争、产品竞争向综合素质和综合能力竞争转变。因此,中国旅行社业应尽早谋划自己的发展战略。所谓发展战略,是说旅行社业应该借
The core competitive ability of travel agencies is the ability of travel agencies to achieve sustainable development through the integration of various management and management methods such as strategic decision of travel agency development, brand building, application of modern information technology, effective allocation of human resources, and establishment of corporate culture . First, starting from the development strategy to build the core competitiveness of travel agencies. With the accession to the WTO, China’s travel service industry has been transformed from regional competition to globalized market competition, from price competition and product competition to overall quality and comprehensive competence competition. Therefore, China’s travel industry should plan its own development strategy as soon as possible. The so-called development strategy is to say that travel agencies should borrow