“LYCRA莱卡牛仔,身心无束”市场营销活动于11月正式拉开帷幕。英威达联合了国内外多家牛仔品牌,再次将创新理念引入市场,向消费者传播莱卡纤维对牛仔面料所带来的功能性上的行动自如和情感层面的自由追求,向国内消费者倡导全新的牛仔时尚理念。11月30日至12月1日,英威达在上海环球港举办消费者活动,通过一系列创意互动,进一步将莱卡纤维以及合作品牌的形象和产品优势传递给现场的消费者。英威达服饰部全球东区市场执行副总裁 “LYCRA Lycra denim, physically and mentally” "marketing campaign officially opened in November. INVISTA has united with many domestic and foreign cowboy brands and once again introduced the concept of innovation into the market to disseminate to consumers the functional freedom of movement and emotion brought by Lycra fiber to denim fabrics and advocating a brand new domestic consumer Cowboy fashion concept. From November 30 to December 1, INVISTA hosted consumer events at the Shanghai Universal Harbor to further convey the image and product advantages of Lycra fibers and co-branded brands to consumers at the venue through a series of creative interactions. INVISTA apparel global executive vice president of the Eastern market